Repo Dosen ULM

Personal Branding of Anies Baswedan Through Facebook And Twitter Account: Study Of Image Grid Analysis in Banjarmasin Society Aged 17-24 Years

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dc.contributor.author Ramadhan, Febrian Anshari
dc.contributor.author Setyastuti, Yuanita
dc.contributor.author maulina, novaria
dc.date.accessioned 2023-06-13T08:40:14Z
dc.date.available 2023-06-13T08:40:14Z
dc.date.issued 2016-08
dc.identifier.uri https://repo-dosen.ulm.ac.id//handle/123456789/32705
dc.description.abstract This research aimed was the grid of personal branding image of Anies Baswedan through Facebook and Twitter account on Banjarmasin society. This research used quantitative approach with descriptive type. The population was Banjarmasin society aged 17-24 years old. Sample that taken was 399 people, sample re-trieval techniques used cluster random sampling. The method of data collection used questionnaire and observation, while the method of data analysis used image analysis grid by Kotler with the degree of trust was 95%. The results of the research, personal branding image of anies baswedan on familiarity scale is 74,44% or 297 respondents from 399 respondent of total samples, categorized on less know about Anies Baswedan. That means only 25,56% or 102 respon- dents who know him. Based on favorability scale there were 76,25% or 77 re- spondents from 102 respondents who know Anis Baswedan, categorized him as a good image of personal branding. Based on grid analysis model Anis Baswedan’s Personal Branding are less known and good image. That means personal brand-ing image of anies baswedan was located on grid B, that was the assessment of respondents about Anies Baswedan was he does not well known but he has a good image. en_US
dc.language.iso en en_US
dc.publisher jsp.umy.ac.id en_US
dc.subject personal branding, grid analysis, new media, social media. en_US
dc.title Personal Branding of Anies Baswedan Through Facebook And Twitter Account: Study Of Image Grid Analysis in Banjarmasin Society Aged 17-24 Years en_US
dc.type Article en_US


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