DIGITAL LITERACY READINESS FROM THE MSME PERSPECTIVE: LITERATURE REVIEW

Abstract

This article aims to determine the views and readiness of Micro, Small, and Medium Enterprises (MSMEs) towards digital literacy, as one of the strategies in dealing with the challenges that occurred during the Covid-19 Pandemic in Indonesia. The Covid-19 pandemic has paralyzed most MSMEs due to declining sales levels. For this reason, MSME business actors need to change their sales strategy by switching to digitalization. Therefore, digital literacy can be an alternative to save MSME businesses during the Covid-19 Pandemic. In this article, the method used is literature study with library research method to elaborate literature related to the theme of digital literacy in SMEs. Twenty-five articles reviewed in this study were sourced from Google Scholar. This article concludes that in order for MSMEs to survive in times of uncertainty and limited direct access for consumers and MSMEs to meet, MSME readiness in digital literacy is very important. Digital literacy will help MSMEs develop their businesses during the pandemic and post-pandemic times. Digital literacy can also cover the weaknesses faced by MSMEs in running their business during this Pandemic.