ECONOMIC VALUATION OF AGROTOURISM RAWA DANAU PANGGANG SOUTH KALIMANTAN INDONESIA

Abstract

This research aims to analyse economic and social characteristic and visitors behavior agrotourism Rawa Danau Panggang, to examine agrotourism economy potency showed by willingness to pay from agrotourism Rawa Danau Panggang, and to analyse the influence of trip cost variable, income, education, distance, and ages to visiting level in agrotourism Rawa Danau Panggang. Data is collected by observation to the field using observation guide to the respondents. And observe the field of agrotourism Rawa Danau Panggang that has tourism potency based on the data from the respondents. The first research purpose analyse descriptively. The second purpose is analyse by Travel Cost Method (TCM). The third research purpose is analyse by multiple regression analysis the influencing factors visiting level to agrotourism Rawa Danau Panggang. The results is found the visitors characteristic agrotourism Rawa Danau Panggang coming from Banjarmasin, Banjarbaru, Kandangan, Barabai, Balangan, Tanjung, Tamiyang Layang, Samarinda and Java Island even from Netherland and England. The average value of visitors willingness to pay is IDR 2,312,659,00 per visitor, and the value of agrotourism Rawa Danau Panggang resources is IDR 555,038,095,00 per year. The regression analysis result is R2 = 0,994, it means 99,4% of variables in model able to explain the variables, and the rest is explain by other variable outside the model. The conclusion is agrotourism Rawa Danau Panggang has big economic potency and factors of cost trip, income, education, distance, and ages has influence to visiting levels in agrotourism Rawa Danau Panggang.