Analisa Usaha dan pemasaran Ikan Nila Studi Kasus di Kelompok Pembudidaya Ikan (Pokdakan) Melati Karamba Jaring Apung Desa Sungai Alang Kecamatan Karang Intan Kabupaten Banjar Provinsi Kalimantan Selatan

Abstract

ABSTRACT Alang river Village, Karang Intan District is a village that has a lot of potential in the field of fisheries, especially in the floating net cage media with the commodity of Tilapia which is commonly used by the community, this fish cultivator business is a source of income in the village by utilizing the river that stretches around Alang river village. The problem that occurs in the Jasmine Fish Cultivator Group is the death of the fish which results in many losses and problems in access to fish marketing outside the South Kalimantan area. The purpose of this research was to analyze the feasibility of the business and to analyze the marketing of rearing tilapia in POKDAKAN Melati floating net cages in Sungai Alang village. The method this research is Primary, Secondary, Interview, Observation, Snowball Sampling, and Documentation Methods. The results of this research indicate that the business run by Fish Scientiae, Volume 12 Nomor 2, Desember 2022 99 POKDAKAN Melati is feasible and profitable to be developed with profit the average per month is Rp. 5,309,863.2 within a repayment period of 0.46 years or 5 months 16 days, with a total NPV of 7% of Rp. 418,052,002, Net BCR 7% of 1.35% and IRR value of 136.74% Meanwhile, for the marketing channels, there are 2 marketing channels, namely semi-direct channels and indirect channels with the amount of Farmer Share analysis of 78% which can be said to be efficient. Keywords : Business Analysis, ikan nila, floating net cages, POKDAKAN Melati