Abstract:
Theepurposeooffthisrstudypwasstooanalyzeethe development of the village of Haliau as an object and tourist attraction, in Batu Benawa sub-district, Hulu Sungai Tengah Regency, South Kalimantan. Sampling for interviews using the Slovin formula based on the number of family heads with an error tolerance of 10%. Haliau village has two attractions, Haluhang Haliau and Outbound Bunga Water Park and Water Park which need to be developed with the right strategy seen from the SWOT analysis (StrengthsmWeaknesseslOpportunities Threats) by evaluating using IFAS andoEFAS matrices by determining strategies based on position in the matrix awareness. The results of IFAS and EFAS show that the absolute number of strength and opportunity factor scores (S + O) = 1.80 + 1.85 = 3.65. The absolute number of strength and threat factor scores (S + T) = 1.80 + 1.65 = 3.45. The absolute number of weakness and threat scores (W + T) = 1.10 + 1.65 = 2.75. The absolute number of weaknesses and opportunities scores (W + O) = 1.10 + 1.85 = 2.95. The greatest value is found in the sum of strength and opportunity factors. Reduction value of internal factors strengths and weaknesses (S-W) = 1.80 + 1.10 = 2.90. The value of reduction from external factors of opportunity and threat (O-T) = 1.85 + 1.65 = 3.5. The sum of internal and external factor values shows that the internal value is 0.75 and the external value is 0.15 from that value, so the SO strategy is in quadrant I, so from this value the strategy chosen is an aggressive strategy. Aggressive strategy is a strategy that utilizes all the strengths to take advantage of the greatest opportunities.
