The Willingness To Pay Progressive Parking Rates In Controlling Parkingat Q Mall Banjarbaru

Abstract

Q Mall Banjarbaru was one of the shopping centers. Day after day, the number of Q Mall visitors had increased that affected the capacity of parking area because of the high demand of visitors on the parking facility. Furthermore, the enactment of progressive parking rates system was intended to minimize visitors’ activities at Q Mall. Therefore, in order to find out progressive parking rates form that could be enacted, the study on the existing parking rates was needed.The research method used descriptive analysis method with data structuring to get the answers of the research problems. The research data analysis was analyzing the data of the parking users’ perception on the parking rates using the analysis of Willingness to Pay with several research variables. Further analysis was analyzing Binomial Logit Model on the data of Willingness to Pay with the effect of research variables. Based on the analysis on the Willingness to Pay, it was found out that the parking rates of two-wheeled vehicles was IDR 1,600.00 per hour on weekdays and IDR 2,000.00 per hour on weekend. For the four-wheeled vehicles, it was IDR 2,250.00 per hour on weekdays and IDR 2,500.00 per hour on weekend. The probability value of the existing parking rates for two-wheeled and four-wheeled vehicles on weekdays was more than 0.50. The probability value of existing parking rates for two-wheeled and four-wheeled vehicles on weekend was still less than 0.50. At Q Mall Banjarbaru, the existing parking rates for two-wheeled and four-wheeled vehicles on weekdays on certain hours, there were still few of them that had more than the value of parking rates as expected by the visitors.For the existing parking rates for two-wheeled and fourwheeled vehicles on weekend for each hour, it was more than the value of parking rates as expected by the visitors Therefore, the mark-up and markdown of parking rates were needed.