Marketing Strategy Model of the Construction Consulting Service in South Kalimantan

Abstract

The general public of service users have not understood about the value of construction consultancy services. This hampers marketing opportunities in the private sector for construction consulting services particularly, in South Kalimantan. The objective of the research is to create an appropriate marketing strategy for corporation construction consultancy services in South Kalimantan. It can be identified by SWOT analysis, AHP analysis, and Importance Performance-Analysis. This research is done by giving the questionnaire to the service users and construction consulting firms in South Kalimantan. The result of its are, a model of the marketing strategy of the construction consulting service, Strength-Opportunity strategy, grow and build it, service pricing strategy, and basic strategy. This model is a collaboration between the marketing-mix and service quality