Repo Dosen ULM

Media Ecology: The Competition of Local Private Television on Seizing Audiences for Broadcasting Sustainability in South Kalimantan, Indonesia

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dc.contributor.author Atika, Atika
dc.date.accessioned 2022-03-17T02:05:07Z
dc.date.available 2022-03-17T02:05:07Z
dc.date.issued 2021-06-01
dc.identifier.issn 22211152
dc.identifier.uri https://repo-dosen.ulm.ac.id//handle/123456789/23097
dc.description.abstract Media ecology examined the interrelationships between the media and their supportingenvironment. This research article aimed to determine the category of life-support sources (niche breadth) and to measure the level of competition (niche overlap) of local private television in South Kalimantan in seizing for viewers. This research used aquantitative approach. Target audience data, as the main data, wasobtained by data collection techniques in the form of logbook survey results or management estimates from each television. The collected data wasprocessed using the niche breadth formula to determine the category of each television media, and the niche overlap formula to determine the level of television competition in seizing for its viewers. The findings showed that Duta TV was in the generalist category and Prima TV was in the specialist category. The niche overlap scores differed between a number of target audience types, where the level of competition in seizing for viewers between the two televisions was quite high in the gender category compared to the other four types of target audiences, namely age group, socioeconomic status, recent education, and occupation en_US
dc.description.sponsorship LPPM ULM en_US
dc.language.iso en_US en_US
dc.publisher AMH International en_US
dc.subject Media ecology en_US
dc.subject television competition en_US
dc.subject niche theory en_US
dc.subject niche breadth en_US
dc.subject niche overlap en_US
dc.title Media Ecology: The Competition of Local Private Television on Seizing Audiences for Broadcasting Sustainability in South Kalimantan, Indonesia en_US
dc.type Article en_US


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