Digital Marketing a Marketing Strategy for UMKM Products in The Digital Era

Abstract

Technological developments continue to evolve with the times. Internet access is part of these developments that have affected human life. Likewise in economic activity, internet access has contributed to the development of an UMKM. Micro, Small and Medium Enterprises (UMKM) utilize information technology to run their business. This article aims to describe digital marketing as a marketing strategy for UMKM products in the digital era. This article was compiled from the results of the community service held on August 28 and 29 2021. In the analysis of the results, the author uses literature studies from various sources and scientific journals. The service is carried out in two activities. First, a discussion about the types of digital-based marketing strategies for tanggui craftsmen. Second, training on the use of digital access in marketing Tanggui products so as to increase customer interest. From the two activities, it was identified that there was a very great interest and desire for participants to market their products through digital marketing so that they could develop and manage their business well. Digital marketing can make it easier for UMKM actors to provide information and interact directly with consumers and expand marketing access.