Penyusunan Model Bisnis Oleh-Oleh Kue Bolu Wortel (Daucus Carota L.) dengan Metode Business Model Canvas (BMC)

Abstract

The business of local signature food such as bakeries is increasing rapidly nowadays. To survive in the competition of these businesses, it is necessary to make a business planning. Carrot cake is a sponge cake that has vegetables as additional ingredients which has a soft texture with additional grated carrots. The purpose of this study is to systematically describe the business model in the business concept of canvas business models for processed products from vegetables on bakery products and to give an alternative for local signature food from South Kalimantan. Based on questionnaires distributed to the panelists, there was no difference in preference for both experimental samples, 43,5% and 37% of carrots, therefore the sponge cake products chosen to be marketed are the one with the addition of 43,5% grated carrots. The composition was chosen because it was preferred by panelists. Business model preparation using the business model canvas was done by collecting information from 100 respondents around Banjarbaru. Customer segments for this business are tourists, workers, and South Kalimantan citizens who travel. Value proposition of this business is a healthy snack because of carrots addition, the use of original flavor and no sweetener is used, its location is also easy to access and the products are always available.