Repo Dosen ULM
Analysis Of The Influence Service Quality, Price, Trust, And Corporate Image On Satisfaction And Costumer Loyality in PT. Pos Indonesia Banjarmasin.
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| dc.contributor.author | Hairudinor, Hairudinor | |
| dc.date.accessioned | 2021-09-17T03:47:44Z | |
| dc.date.available | 2021-09-17T03:47:44Z | |
| dc.date.issued | 2019 | |
| dc.identifier.issn | 2501 - 9988 | |
| dc.identifier.uri | https://oapub.org/soc/index.php/EJMMS/article/view/630/1212. | |
| dc.identifier.uri | https://repo-dosen.ulm.ac.id//handle/123456789/21219 | |
| dc.description | TURNITIN JURNAL INTERNASIONAL TERINDEX | en_US |
| dc.description.abstract | This study aims to examine and analyze the influence of service quality, price, trust, and corporate image on satisfaction and customer loyalty in PT. Pos Indonesia Banjarmasin. Samples were selected by purposive sampling method and after the outlier test conducted on the 128 respondents, 119 respondents who participated in this study were obtained. Next, hypothesis testing using SEM-GeSCA was done. The research result indicates that there are six hypotheses which are significant; namely the influence of service quality on satisfaction, the influence of service quality on customer loyalty, the influence of price on satisfaction, the influence of trust on satisfaction, the influence of corporate image on satisfaction and the influence of satisfaction on customer loyalty. However, there are three hypotheses that are not significant: the influence of price on customer loyalty, the influence of confidence on customer loyalty, and the influence of corporate image on customer loyalty. Keywords: service quality, price, trust, corporate image, satisfaction, customer loyalty | en_US |
| dc.description.sponsorship | European Journal of Human Resource Management Studies | en_US |
| dc.publisher | European Journal of Human Resource Management Studies | en_US |
| dc.relation.ispartofseries | Volume 4;Issue 2 | |
| dc.subject | Research Subject Categories::SOCIAL SCIENCES::Business and economics | en_US |
| dc.title | Analysis Of The Influence Service Quality, Price, Trust, And Corporate Image On Satisfaction And Costumer Loyality in PT. Pos Indonesia Banjarmasin. | en_US |
| dc.title.alternative | European Journal of Human Resource Management Studies | en_US |
| dc.type | Other | en_US |
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Turnitin / Peer Review / Koran / Hak Cipta / Hak Paten / Penelitian / Pengabdian [15515]
Repositori untuk bidang Turnitin / Peer Review / Koran / Hak Cipta / Hak Paten / Penelitian / Pengabdian