Abstract:
In 'today's contemporary world, multiple factors determine any
organization's productivity in several contexts, but what are those factors
and through which underlying mechanisms those factors affect the
organizational productivity is a question of real concern. On the other hand,
organizations are encouraged to adopt the technology to survive in the
economies' ontogeny. It is a fact that businesses not embracing the
philosophy and practice of application of information technology will be at a
competitive disadvantage. The current study was established to examine the
direct as well as indirect impact of entrepreneurial orientation, total quality
management, and business innovation on organizational productivity in the
presence of dynamic capabilities as a mediator. Further, the interactive effect
of IT adoption with dynamic capabilities on organizational productivity was
investigated. Data was collected from the managers and owners of the
pharmaceutical companies of Indonesia. SmatPLS 3 was used to study the
measurement and structural model. Results revealed that all direct and
indirect associations are positive and significant. Finally, the current study
offers some valuable insights for scholars and practitioners.
