The Effects Of Shopping Lifestyle, Fashion Involvement, And Self Confidence On Impulse Buying Behavior On The Generation Y Banjarmasin

Budiman, Arief

dc.contributor.author	Budiman, Arief
dc.date.accessioned	2020-09-15T06:00:12Z
dc.date.available	2020-09-15T06:00:12Z
dc.date.issued	2014-11-11
dc.identifier.other	http://www.ukm.my/miicema/miicema-2014-introduction/
dc.identifier.uri	https://repo-dosen.ulm.ac.id//handle/123456789/17962
dc.description.abstract	This study aims to analyse and investigate the influence of shopping lifestyle, fashion involvement, and self confidence towards impulse buying behavior on the Generation Y. Using online questionnaires the data were collected. The number of respondents who identified as samples in this study was a hundred fashion product consumers that categorized as Generation Y. The SmartPLS was employed to test the hypotheses. The results show that shopping lifestyle and self confidence significantly and positively related to fashion involvement. Furthermore, shopping lifestyle significantly and positively related to impulse buying behavior. While fashion involvement and self confidence had no significant affect to impulse buying behavior on the Generation Y.	en_US
dc.publisher	International Conference on Economics, Management and Accounting 2014 - Management,	en_US
dc.subject	Research Subject Categories::SOCIAL SCIENCES::Business and economics	en_US
dc.title	The Effects Of Shopping Lifestyle, Fashion Involvement, And Self Confidence On Impulse Buying Behavior On The Generation Y Banjarmasin	en_US
dc.title.alternative	Malaysia Indonesia International Conference on Economics, Management and Accounting (MIICEMA)	en_US
dc.type	Other	en_US