DISCOURSE ANALYSIS IN LABELS HALAL FOOD MUI THE KELURAHAN PANGERAN

Abstract

Policy MUI in labeling halal food product aims for ensure authenticity halal food consumption a moslem in the Indonesia. This policy certifications halal cover entire territory the state Indonesia. Banjarmasin city a one of area apply policy certification halal food product on restaurant and store sell food. Research method used a qualitative approach with a variant of discourse Analysis. Data collection techniques used a thick description while data analysis a used interactive model with four grooves that is data collection, data reduction, data presentation and conclusion continuously until saturated. Conclusion discouse community divided two: first, community lack confidence to labeling halal which community continue consume food mentioned although labeling halal still in process; second community tend lack care labeling halal to some food store which labeling halal assume matters MUI. Suggestion a necessary socialization labeling halal food at all circle community in kelurahan pangeran.