Repo Dosen ULM

Healthcare Facilitiies Website and Their Impact on Curtomer Satisfaction From The Perspective of Custumer Relationship Management (CRM)

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dc.contributor.author Budiman, Arief
dc.date.accessioned 2020-07-09T04:15:04Z
dc.date.available 2020-07-09T04:15:04Z
dc.date.issued 2019-05-02
dc.identifier.issn 2081-7452
dc.identifier.uri https://repo-dosen.ulm.ac.id//handle/123456789/17059
dc.description.abstract Recently, customer relationship management (CRM) applications have also shown importance in areas where demand exceeds supply. The core of CRM is based on marketing and communication with the customer is an important part of the marketing philosophy. The primary objective of this study is to highlight the importance of dental healthcare website elements from the customer's perspective in terms of customer satisfaction. The primary data included 448 respondents. The parameters of the website were assessed in the research, where it was found that there should be a term management element and a reminder system (e.g. SMS) on the dentist's website. In general, it can be said about linking the primary e-communication between the doctor and the patient, the doctor should primarily focus on inviting the patient to attend a medical examination or should provide information about preventive examinations. These issues have the greatest impact on overall satisfaction. These outputs were achieved using frequency and descriptive statistical characteristics and regulatory models (ridge, lasso, elastic net) and a multiple linear regression analysis model. en_US
dc.publisher Polish Journal of Manajemen Studies en_US
dc.relation.ispartofseries 19;2
dc.subject Research Subject Categories::SOCIAL SCIENCES::Business and economics en_US
dc.title Healthcare Facilitiies Website and Their Impact on Curtomer Satisfaction From The Perspective of Custumer Relationship Management (CRM) en_US
dc.type Other en_US


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