| dc.creator |
Sugiati, Tinik |
|
| dc.date.accessioned |
2020-06-15T03:58:38Z |
|
| dc.date.available |
2020-06-15T03:58:38Z |
|
| dc.identifier |
http://eprints.ulm.ac.id/2536/1/abstract9.pdf |
|
| dc.identifier |
Sugiati, Tinik The Mediation Role of Customer Satisfaction on Loyalty. The Mediation Role of Customer Satisfaction on Loyalty. Journal of Engineering and Applied Sciences. |
|
| dc.identifier.uri |
https://repo-dosen.ulm.ac.id//handle/123456789/10783 |
|
| dc.description |
Abstract
This research is aimed to analyze the relationship among customer value, loyalty program, customer
satisfaction, and customer loyalty. By accidental sampling, this study was conducted at Hypermart in
South Kalimantan and took 150 respondents from the Hypermarket’s customers.
The data analysis utilized Partial Least Square (PLS), and the result demonstrates that there is positive
and significant relationship between customer value to customer satisfaction but not significant to
customer loyalty. This studi show that customer satisfaction has fully mediation role. This study also
reveals the positive and significant relationship of loyalty program on both of customer satisfaction
and customer loyalty. This study show that satisfaction has partial mediation role.
Keywords: Customer Value, Loyalty Program, Satisfaction, Loyalty |
|
| dc.format |
text |
|
| dc.relation |
http://medwelljournals.com/abstract/?doi=jeasci.2017.4715.4719 |
|
| dc.relation |
http://eprints.ulm.ac.id/2536/ |
|
| dc.subject |
AI Indexes (General) |
|
| dc.title |
The Mediation Role of Customer Satisfaction on Loyalty |
|
| dc.type |
Article |
|
| dc.type |
PeerReviewed |
|