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The Mediation Role of Customer Satisfaction on Loyalty

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dc.creator Sugiati, Tinik
dc.date.accessioned 2020-06-15T03:58:38Z
dc.date.available 2020-06-15T03:58:38Z
dc.identifier http://eprints.ulm.ac.id/2536/1/abstract9.pdf
dc.identifier Sugiati, Tinik The Mediation Role of Customer Satisfaction on Loyalty. The Mediation Role of Customer Satisfaction on Loyalty. Journal of Engineering and Applied Sciences.
dc.identifier.uri https://repo-dosen.ulm.ac.id//handle/123456789/10783
dc.description Abstract This research is aimed to analyze the relationship among customer value, loyalty program, customer satisfaction, and customer loyalty. By accidental sampling, this study was conducted at Hypermart in South Kalimantan and took 150 respondents from the Hypermarket’s customers. The data analysis utilized Partial Least Square (PLS), and the result demonstrates that there is positive and significant relationship between customer value to customer satisfaction but not significant to customer loyalty. This studi show that customer satisfaction has fully mediation role. This study also reveals the positive and significant relationship of loyalty program on both of customer satisfaction and customer loyalty. This study show that satisfaction has partial mediation role. Keywords: Customer Value, Loyalty Program, Satisfaction, Loyalty
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dc.relation http://medwelljournals.com/abstract/?doi=jeasci.2017.4715.4719
dc.relation http://eprints.ulm.ac.id/2536/
dc.subject AI Indexes (General)
dc.title The Mediation Role of Customer Satisfaction on Loyalty
dc.type Article
dc.type PeerReviewed


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