Abstract:
This study aims to determine the role of the broker
age and intermediary business
(BIMANTARA) in Banjarmasin Fishery Port at the fish
er / producer level, at the buyer /
consumer level, and the role in the buying and sell
ing process of fishery products at the
Banjarmasin Fishery Port, South Kalimantan Province
. This research was conducted at the
Banjarmasin Fishery Port with the object of researc
h being fishermen / producers, buyers /
consumers and intermediaries / brokers / agents, 40
samples were taken randomly. The data
collected are primary data and secondary data. The
data obtained were analyzed using
qualitative descriptive analysis of the role of BIM
ANTARA at the fisherman / producer level,
at the buyer / consumer level, and the role in the
buying and selling process of fishery products
at the Banjarmasin Fisheries Port, South Kalimantan
Province. At the fisherman level / boat
owners , BIMANTARA has several roles that are belie
ved by fishermen / boat owners,
including ensuring that the fish caught by fisherme
n can be sold out, being able to provide
capital loans at sea, and providing security for tr
ansactions at the Banjarmasin Fishery Port. At
the buyer / consumer level, BIMANTARA has several r
oles that are believed by buyers,
including ensuring that they get the fish they want
, being able to provide solutions for the cost
of buying fish, and providing transaction security
at the Banjarmasin Fishery Port. The role of
BIMANTARA in the process of buying and selling fish
caught at the Banjarmasin Fishery Port
has a small effect on the determination of fish pri
ces and sales and purchase permits, then it has
a moderate effect on the provision of aid workers,
but greatly affects the certainty of fish sales
and fish purchases, is able to provide capital loan
s to buyers and sellers, and guarantee the
security of the transaction of buying and selling f
ish caught at the Banjarmasin Fishery Port.
Overall, the existence of BIMANTARA is needed by bo
th sellers and buyers at the Banjarmasin
Fishery Port.